COMPUTER-BASED INTEGRATED BUSINESS PLANNING ON THE BASIS OF BUSINESS MODEL DEFINITION

Анотація

The article is devoted to the integrated business planning for the cases of business establishment, expansion or transformation under different scenarios. The practical basis for the presented generalizations consists of lessons learned through implementing 14 projects for 10 Ukrainian enterprises and organizations. The theoretical basis covers business economics, strategic and financial management, business systems design, project management, business informatics. The process of coherent and affordable business plan development is considered. The authors operate with the term “business model”, as a set of roles and relationships, which are carried by the entity to get profit and positive cash flow within a certain structure of interests. The authors’ approach to the integrated business planning is described and grounded. It is necessary to distinguish modelling of the company activities and modelling for a business model. If the company operates several business models (like manufacturing and trade) then each business model requires a separate computer model.